Description
What can we learn from history’s most powerful negotiators? Patrick Henry Hansen’s Sales-Side Negotiation draws on history’s most compelling moments–Ho Chi Min’s tactics at the Paris Peace Talks, Sir Francis Drake’s countertactics against the Spanish Armada, Michelangelo’s defiance of Pope Julius I, and more―to teach modern negotiation principles. Readers will learn to exercise seller-negotiator power, recognize and overcome tactics, minimize discounts, and prevent unwarranted concessions. Beginning each chapter with a captivating historical event, Sales-Side Negotiation both informs and entertains as it teaches readers what it takes to be a successful negotiator.
