The DNA Selling Method





What do Julius Caesar’s conquest of Gaul, Watson and Crick’s discover of the DNA double helix, and Joshua Chamberlain’s call for bayonets at the Battle of Gettysburg have in common? They’re all included in Patrick Henry Hansen’s The DNA Selling Method, where these compelling moments in history are used to teach modern selling principles. Readers will learn how to improve questioning and listening skills, objection management and effective closing strategy, and a systematic approach to prevent traditional “Show Up, Throw Up” behaviors. With each chapter prefaced by a captivating historical event, The DNA Selling Method both informs and entertains.